|
|
Aperol was launched in 1919 at the Padua International Fair. Created by the
Barbieri brothers, Aperol soon became one of the Italians’ favorite liqueur. It
is light on alcohol at only 11 per cent by volume and 15 per cent by volume in
France and Germany, but has a rich, complex taste deriving from the infusion of
a blend of high-quality herbs and roots. The original recipe has remained
unchanged and a secret to this day. Aperol is a lively drink that evokes the
Italian lifestyle, from the aperitif hour to an evening in the piazza (square).
Sunny and best enjoyed with friends, the unique Aperol taste is deliciously
Italian but with a totally international appeal. Mixed with Prosecco and a
splash of soda, Aperol makes the perfect Aperol Spritz, the irresistible drink
that has taken Italy by storm and fast becoming a cult outside of Italy,
extending to neighboring countries and even across the continent.
In January 2014, Aperol became the Official Global Spirits Partner of Manchester United. As the popularity of Aperol and Aperol Spritz spreads outside of Italy, the three-and-a-half year partnership will provide year-round brand exposure, consumer engagement and promotional opportunities across established and new global markets.
There are many similarities between Manchester United and Aperol Spritz – the social inclusive component, the light-hearted and smart casual character and the international presence all over the world above all.
Aperol Spritz is served in the VIP suites at Old Trafford, and those who attend a game will see the brand advertising on the digital boards.
Cheers United! Aperol Spritz, the new way to celebrate United.
In January 2014, Aperol became the Official Global Spirits Partner of Manchester United. As the popularity of Aperol and Aperol Spritz spreads outside of Italy, the three-and-a-half year partnership will provide year-round brand exposure, consumer engagement and promotional opportunities across established and new global markets.
There are many similarities between Manchester United and Aperol Spritz – the social inclusive component, the light-hearted and smart casual character and the international presence all over the world above all.
Aperol Spritz is served in the VIP suites at Old Trafford, and those who attend a game will see the brand advertising on the digital boards.
Cheers United! Aperol Spritz, the new way to celebrate United.
0 komentar:
Posting Komentar